Website Design Tips from professionals.
There are several roles involved in site design. At a high level you can view these Website Design Tips as web development. Underneath that umbrella there are six disciplines at work. As you read the following section, imagine a lever on each of these six disciplines, where the lever represents your investment in each.
Tweak the levers to fit your design. Almost like your mixing a recipe of ingredients together for that perfect dish. By knowing the factors that drive your design results, you should be able match the disciplines to fit your needs, (a little of this, none of that, a whole bunch of the other… etc.). Consider these roles when deciding if a free design template or professional services are right for your goals. Website Design Tips below.
– Marketing: Take a look around. How is marketing being done right now? That’s probably your best indicator as to how it will influence your new site design.
It’s a rare group that can look at a new design project and develop a completely different way to do things overnight.
If it isn’t good, it might be time to bring in outside help. If it is good, that helps a lot. You just need to understand how important marketing is to the new design effort. Sometimes it’s everything, and marketing should own this. Marketing almost always has an influence; you just need to know how much. These Website Design Tips help you with that.
– User Experience / Interactive Design: Web designers create interactive user experiences every day. They really can’t avoid it. It may be a small part of their work, or they may focus their entire practice on it. Personally, I love these people and they are an amazing group. They range from conversion specialists to psychology “artists”.
If you have complex goals or you need visitors to step through on online process, you’re going to want to put in some in effort here.
– Page Layout: Part of your design will be affected by the quality of your page layout. Which parts will be present on other pages and which parts won’t are all influenced by page layout. Do most of your visitors arrive via a mobile device? If so, page layout is huge. You may want to use responsive design to handle different screen sizes on phones and tablets. Website Design Tips also for all the mobile devices.
Page layout can sometimes be confused with user experience and interactive design, but in practice, it’s rare to see one person who does both well. There is a different type of thinking that goes into page layout and implementation that usually requires a different person to do it well.
– Typography: Typography is here and it’s a big deal. Take the time to review your typography, ask questions, and use it to make your design better for your visitors.
– Motion Graphics: You remember the waving flags in the left and right corners of the website header, or the infamous moving “flames.” Yeah, you may not want to use any motion graphics in your design because they are just too distracting; however, there are times where this type of treatment delivers exactly what the page needs to make its point.
If you might have one of those Website Design Tips, get someone who understands motion graphics and subtle influence. Test your ideas, and respond to what you learn.